I painted masks, sunken in eye contour, rainbow colored lips, pigments splattered over my entire face and so on. Then as I got older I wanted to see my face, have thicker eyebrows, and be minimal. Makeup helped me create that clean line, seamless look. I used to be painfully goth and punk as a teenager, and when I realized that I could use makeup as a form of identity, I went nuts. Through your own personal experiences has makeup used as a medium allowed you to fully express your true identity, and how? ![]() I find the ability to be able to alter is powerful, be it in food, clothing, information and makeup. If you have the ability to turn something into what you believe in, or feel truth to, that is power. It's always about finding your truth, and if today your truth is painting oversized red lips, bleaching out your eyebrows, and painting a black sumi brush stroke over your eyelids, then do it. If tomorrow’s truth is tinted moisturizer, lip conditioner, and eyebrow gel, then amazing. The power lies in the ability to choose because it's what feels right for you. What do you find to be empowering about makeup? While I was working at a thrift store sitting up at the register, someone dropped off these Kevin Aucoin books. I opened them up and my world changed. I had no idea that I could do makeup as a job in that way. Back in the ‘90's and early 2000's, being a makeup artist generally meant you worked at a makeup counter-which wasn't so bad either-but I didn't realize that I could be part of a shoot in that sense or part of a collaborative effort in terms of creating fantasy and fashion in that way. Those books made me quit art school and dive head first into whatever steps I needed to take to be on set. ![]() I went to art school to become a conceptual furniture designer. As time grew in art school, I knew I didn't want to being a fine artist as my career path. I knew that I loved fashion because as a 10 year old, I would race home to watch Fashion TV and the Twilight Zone. I ate up magazines. I remembered learning about sex at about 12 from Seventeen Magazine and how to dress from Smashing Pumpkin music videos. The Italian culture is very adorned. The hair, the makeup, the clothing, the attitude is always full on. I didn't realize I wanted to do this right away. I am a first generation American-my mother is from Sicily. ![]() When I was a child, I would sit and watch my older sister and my mother decorate themselves. Packed with natural and organic ingredients sourced from nature, the line - multi-use, minimal and fluid in gender- spreads a message to embrace your own individuality. In an interview with V, Noto sits down to discuss how she founded her line, why makeup is empowering, and the ways we can start to witness real change amongst the beauty industry. As a leading makeup artist for over 11 years, Noto has been on a mission to defy archaic beauty standards and instead usher in a new era of self-expression, starting with her eponymous line NOTO Botanics. ![]() It’s undeniable that beauty is in the eye of the beholder, but for renowned makeup-artist Gloria Noto, beauty goes far beyond than just appearances.
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